| Effective visual communication depends
on both content and context. |
| Content is your brand
message: what needs to be said — and heard. |
| Context is the
messenger: the interface between your product
and customer. It’s the logo, the package, the
website, the ad, the brand ID. |
| A compelling brand message is critical — but
only half of the equation: strong content + wrong context
= lost opportunity to reach your target. |
Good design communicates your message simply and effectively.
See for yourself:       |
