Packaging: Your Product’s Frontline

A package does more than contain your product; it conveys its personality and purpose. Packaging is the forward face of your brand—it leads the way into your customer’s homes and hearts. Strong packaging works within the context of the in-store environment, informs the shopper, and appeals to emotion. Also see Brands, Logos, and Projects.

Packaging Concept Explorations

DesignPartner helps Keurig Green Mountain generate new design concepts for a variety of popular coffee brands. Working closely with the in-house Creative Group, DesignPartner contributes design thinking and execution to the team’s presentation to brand managers, coffee partners, and executive leadership.